Build a top 1% commission-based sales team—step by step.
The S20 Sales Team Operating System is your no-fluff workbook for transforming guesswork into a repeatable system for scaling commission-based sales teams. It breaks growth into 20 step-by-step systems, written in plain English and designed to stack: install one system, then the next, and watch your team expand with clarity, stronger leadership, and higher conversions. Instead of trying to juggle recruiting, onboarding, and coaching all at once, you’ll follow a proven framework that helps you consistently add reps, ramp them faster, and multiply results without multiplying chaos.
What you’ll build (and why it works).
You’ll architect your team on purpose—who you hire, how you structure, and how you pay—so growth stops feeling random. Then you’ll install the execution engines: one sales playbook, the right tech, simple reporting, and weekly scorecards that make coaching obvious (red/yellow/green) and keep reps focused. Finally, you’ll scale skills and culture with training, AI/peer roleplay, weekly coaching, a visual sales roadmap, and real support so new hires produce in weeks, not months. Each system is small on theory and big on action.
Who it’s for.
Owners, founders, sales leaders, and managers at SMBs who are building or scaling commission-based teams—and anyone tired of guessing, rehiring, and losing reps too soon.
What you get when you opt in.
Submit the form to receive your free PDF of the workbook plus a guided email series—20 mini-masterclasses that break down each system, show the problems it solves, how to install it, and what results to expect. By the end, you’ll have the full S20 operating system mapped to your business. Install one system per week and keep momentum with short steps and clear targets.
Inside the workbook (high-level map).
S1–S6: Team Design & Recruiting — high-volume recruiting, crystal-clear roles, org design, ownership, and comp.
S7–S10: Sales Execution — one playbook, right tools, simple reporting, and scorecards that drive coaching over drama.
S11–S15: Onboarding & Enablement — training hub, AI roleplay, AI coaching, rep roadmaps, daily support.
S16–S20: Team Growth & Culture — careers, culture, incentives, meetings, and management habits that make wins stick.
Prefer a done-for-you shortcut? (optional).
If you’d rather skip the trial-and-error and accelerate results, we offer coaching paired with done-for-you recruiting & onboarding. Our team handles the heavy lifting—removing up to 80% of the workload, multiplying candidate volume and quality 2–5x, and improving rep retention—so you can scale your team without draining your leaders.
Book your free 30-minute Recruiting Discovery Meeting and we’ll walk through your current numbers—hiring math, funnel, ramp time—and deliver a written 90-day recruiting & onboarding plan with clear next steps to start building your team at scale.
Your next step.
Complete the form now to get your free PDF workbook plus the companion email series. From there, you can choose your path:
DIY: start installing your first system today and follow the step-by-step framework at your own pace.
Done-For-You: book a discovery call and let us handle the heavy lifting while you focus on leading.
Either way, you’ll have a proven roadmap—just keep it simple, stay consistent, and stack weekly wins.